Social Media Marketing Fundamental 2

This module prepares the learner to be competent in social media marketing in a real-world context. Competency training starts with understanding the strengths and weaknesses of major social media platforms such as Facebook, Instagram, Twitter & LinkedIn.

Next, the impact of social media on a customer journey needs to be examined. Effective strategies to develop a practical social media plan in addition to detailed steps for executing both paid and organic social media campaigns will also be covered.

As social media channels are best utilized to create awareness, encourage engagement and generate leads, this syllabus will focus particularly on lead generation strategies using social media. By the end of the course, the learner will not only understand how to effectively leverage social media to build brand awareness and engagement, but the learner will also be able to successfully plan, manage and execute an effective social media lead generation campaign.

LU 1: Set social media marketing objectives
LU 2: Plans for a social marketing campaign
LU 3 Review social media marketing opportunities
LU 4: Review the effectiveness of social media marketing
LU 5: Evaluate the use of different types of social media platforms
LU 6: Evaluate the usage of social media

Learning Outcome

Explain the considerations of consumer reviews and user generated content

Explain the privacy legislation and confidentiality requirements

Determine the feasibility of using different types of social media platforms

Explain the key characteristics of customer behaviour in relation to social media use

Evaluate usage of social media and its potential impact on the organisation

Entry Requirement

• Have some secondary or tertiary education or minimum WPL of level 5 and WPN of level 5
• Have working experience of slightly more than three years with supervisors and team leaders
• Mixed levels of experience, from slightly more than two years to highly experienced managers
• Mixed from those with some exposure to technology to those with a high degree of familiarity

If the learners do not meet the above entry requirements:
Learners who are not able to fulfill basic literacy requirements for the program will be advised to register for the WSQ Workplace Literacy (WPL) Program. Contact information of the providers for the WPL will be provided if necessary.

Learners without any formal qualifications (e.g. NTC / N Level / O Level etc) will be required to provide SOA or supporting documents to prove that they have attended a minimum of three WSQ training programs (equivalent or higher). They will then know the expectations of the course such as the willingness to participate in class activities which include group discussion, brainstorming, and presentation that requires medium to high sociality and emotion. If the learners do not meet any of the above requirements, they could submit a writing proficiency assessment and interview by program specialist who will then approve on a case by case basis.”

Course Fees $1300.00 (Excluding GST) / $1417.00 (Including GST)
Singapore Citizens <40yrs & PR/LTVP+ of all Ages $507.00
(After 70% SSG Funding)
Singapore Citizens ≥40yrs $507.00
(After 70% SSG Funding)
International Participants $1417.00
(No Funding)
Singapore Citizens <40yrs & PR/LTVP+ of all Ages $767.00
(After 50% SSG Funding)
Singapore Citizens ≥40yrs $507.00
(After 70% SSG Funding)
International Participants $1417.00
(No Funding)
Singapore Citizens <40yrs & PR/LTVP+ of all Ages $767.00
(After 50% SSG Funding)
Singapore Citizens ≥40yrs $507.00
(After 70% SSG Funding)
International Participants $1417.00
(No Funding)

Post Secondary Education Account (PSEA)

Eligible learners can utilise their PSEA funds for eligible courses. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Applications via must be made within 60 days before course commencement.

LearnCollab has to be informed of the Claim ID no. and claim amount in order for the correct payable course fee amount to be reflected on the invoice. Please click here for more details on SkillsFuture Credit.

Company Sponsored

Enhanced Training Support Scheme

– Organisation must be registered or incorporated in Singapore

– At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents

– Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than SGD100 million

– Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course

– Trainees must be Singapore Citizens or Singapore Permanent Residents

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here.

Officer Information
  • Sales and Enquiry 8339 4783

  • 8.30am – 6.00pm (Mon – Fri)

    Please call or email us your enquiry.

    Thank you for your patience and understanding.

  • Main Office: 456 Balestier Road, Ascent@456 #02-11, Singapore 329832

    Other Centers: 200 Jln Sultan, Textile Centre #03-01/B, Singapore 199018



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