LearnCollab’s “Let’s Go Online Shopping and Selling” course syllabus was developed based on real-world e-Commerce marketing consultancy projects. We move great ideas into actions.
The online stores for shopping and selling, together with e-Commerce campaign activities we developed withour learners will be focused on customer acquisition and conversion. We build them from the ground up asthis course has a strong focus on skills practises and is delivered in a fun experiential manner. Businessowners and individuals will be able to benefi t not only by customising our provided templates to suit theirbusiness process and fl ow, but also be able to set out their e-Store by the time the course is completed.
Ultimately, this course allows the participants to learn and deploy a customised online store with e-Commerce campaign in their organisation or own business so as to transform digitally that engagecustomers and increase sales.
What You'll Learn
The unit covers the following Performance Criteria: These would best be taught via a combination of lecture, demonstrations and hands-on practice.
Establish e-Commerce Marketing objectives
Identify what are the methods to advertise product and service online
Determine the feasibility of using different types of online platforms and online mechanics
Evaluate effectiveness of Data Analytics to monitor e-Commerce campaign performance, online mechanics and activities
Create an e-Commerce marketing campaign and online store
Identify key elements of an effective campaign activities and messages
Explain the considerations of consumer reviews and user-generated content
Explain what are the Data Analytics used to understand online customers
Identify ways to gather feedback via online platforms for customers’ satisfaction
Course Requirements
Some secondary/‘N’ level/’O’ level qualification and above and be able to read and write English at a proficiency level equivalent to the ES WSQ WPL level 5/’N’ level.
Mixed levels of experience, from slightly more than three years to highly experienced managers
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