Social Media Marketing Fundamental 3

TGS-2020503925

Course Overview

This module prepares the learner to be competent in social media marketing in the real-world context. Competency training starts with understanding the strengths and weaknesses of major social media platforms such as Facebook, Instagram, Twitter & LinkedIn. Next, the impact of social media on a customer journey needs to be examined. Effective strategies to develop a practical social media plan in addition to detailed steps to executing both paid and organic social media campaigns will also be covered. As social media channels are best utilised to create awareness, encourage engagement and generate leads, this syllabus will focus particularly on lead generation strategies using social media.

By the end of the course, the learner will not only understand how to effectively leverage social media to build brand awareness and engagement, the learner will also be able to successfully plan, manage and execute an effective social media lead generation campaign.

What You'll Learn

The unit covers the following Performance Criteria: These would best be taught via a combination of lecture, demonstrations and hands-on practice.

Develop social media strategy plans, policies, standards and guidelines

Develop performance targets aligned to brand and marketing strategies and objectives

Develop positive relationships with industry and social media colleagues such influencers and bloggers

Determine the feasibility of using different types of social media platforms

Explain the market and consumer trends that might impact the intended social media marketing objectives or messages

Course Requirements

Assumed Skills and Knowledge

  • Manage the delivery of services to stakeholders within projects of limited scope
  • Have effective communication and relationship management skills to work with employees from all levels and areas within an organisation
  • Provide support to operational employees in the implementation of change processes
  • Work with competitive knowledge of the business, industry and sector in which the organisation operates
  • Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (ES WSQ) & Workplace Literacy (WPL) Level 5
  • The entry requirement will be ‘N’ level/’O’ level qualification and above and be able to read and write English at a proficiency level equivalent to the ES WSQ WPL level 5/’N’ level.
  • Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (WPN) level 5/’N’ level

 

Required Years of Experience in Relevant Domain

At least 3 years working experience in supervisory/team leader role.

Course Schedule & Registration

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Course Fees

$1300.00 (Excluding GST)
$1417.00  (Including GST)

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Corporate
Individual

SMEs

Non-SMEs

Singapore Citizens <40yrs

$507.00

(After 70% SSG Funding)

$767.00

(After 50% SSG Funding)

Singapore Citizens ≥40yrs

$507.00


(After 70% SSG Funding)

$507.00

(After 70% SSG Funding)

 PR / LTVP+                 ≥21yrs

$507.00

(After 70% SSG Funding)

$767.00

(After 50% SSG Funding)

International Learners

$1417.00

(No Funding)

$1417.00

(No Funding)

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Funding & Subsidies

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