Social Media Marketing Fundamental 2

This module prepares the learner to be competent in social media marketing in a real-world context. Competency training starts with understanding the strengths and weaknesses of major social media platforms such as Facebook, Instagram, Twitter & LinkedIn.

Next, the impact of social media on a customer journey needs to be examined. Effective strategies to develop a practical social media plan in addition to detailed steps for executing both paid and organic social media campaigns will also be covered.

As social media channels are best utilized to create awareness, encourage engagement and generate leads, this syllabus will focus particularly on lead generation strategies using social media. By the end of the course, the learner will not only understand how to effectively leverage social media to build brand awareness and engagement, but the learner will also be able to successfully plan, manage and execute an effective social media lead generation campaign.

LU 1: Set social media marketing objectives
LU 2: Plans for a social marketing campaign
LU 3 Review social media marketing opportunities
LU 4: Review the effectiveness of social media marketing
LU 5: Evaluate the use of different types of social media platforms
LU 6: Evaluate the usage of social media