TikTok Playbook: Monitise short video form commerce
TikTok Playbook: Monitise short video form commerce
TGS-2023036992
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Course Overview
This course will equip learners with the knowledge and skills to effectively drive the effective adoption of content commerce on TikTok.
Learners will learn to set a content commerce strategy and goals for a content commerce campaign, create and manage video content catered to their target audiences, and manage relations with customers surrounding their posted content and ecommerce goals on TikTok.
What You'll Learn
The unit covers the following Performance Criteria: These would best be taught via a combination of lecture, demonstrations and hands-on practice.
Recommend a cohesive content marketing strategy leveraging on original content ideas for the organisation
Prepare a brand-specific content commerce plan to drive a content commerce campaign
Generate and present content ideas aligned with the organisations overarch-ing content marketing plan
Create short-form videos for use in content commerce collaborately
Course Requirements
1 year working experience in any sector;
Workplace Literacy and Numeracy (WPLN) 4 or equivalent; and
Proficient with the use of an Apple/Windows laptops and a smart phone.
Learners without the right WPLN or equivalent qualifications can be accepted if they have at least 3 years of relevant working experience in retail and/or customer-facing roles, subject to the MR’s approval.
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